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graphic source: encongnitive.com

The key factor is: be a drug company.
In this case, Celgene. Their drugs are Thalomid and Revlimid. 

(...)

A long-running suit against Celgene, launched by Beverly Brown, who used to be the company�s sales manager, contends that: 

Celgene trained its sales team to promote off-label uses to doctors; Celgene sales people intentionally lied about studies, claiming the studies showed the off-label uses were beneficial to patients; And the company omitted vital warnings about the drugs� uses from the drugs� labels.



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